Evidence is not intent.
And a score is not proof.
Dharma Leads is being designed to help B2B teams find relevant public commercial signals and decide what deserves investigation. We make the source, uncertainty, rules and review requirements explicit—rather than passing every matching phrase off as a qualified lead.
What can enter the evidence queue?
The intended collector is restricted to permitted public first-party HTTPS pages. It applies public-DNS and same-host redirect checks, bounded timeouts and response sizes, and robots-policy checks. It does not log in, bypass a CAPTCHA or access control, submit forms, or try to evade a site's restrictions. If a source cannot be retrieved safely or permission is unclear, it remains unverified rather than being treated as a pass.
Each captured claim should retain its source URL, observation timestamp, page SHA-256, extraction method and the relevant excerpt or claim fingerprint. A content hash helps identify what was observed at a point in time; it does not prove the claim is true.
First-party statements and independent checks stay separate
Website logos, testimonials, HTTPS, marketing claims and certificates displayed on a company's own page do not independently prove trustworthiness. A credential should only be described as verified after checking the exact credential, issuing body, entity, scope and expiry when those details are relevant.
How opportunities earn attention
We use an internal, structured assessment to prioritise candidates for review. To protect the integrity of the system and reduce gaming, the detailed score formula, cut-offs, detection patterns and suppression rules are not part of our public methodology. Instead, we disclose the standards a result must satisfy and the evidence a customer should be able to inspect.
- Customer relevance: assess fit against the customer's own target sectors, geography and stated goals.
- Specificity of signal: distinguish explicit programmes, requirements, listings or roles from generic marketing language.
- Traceable evidence: retain the originating source and enough context to understand why a candidate was surfaced.
- Freshness: check recency and confirm current status before treating a signal as live.
- Actionability: look for a credible next step rather than assuming that a mention implies buying intent.
These principles are not a promise that every candidate will convert. An internal ranking is a prioritisation aid, not a probability of purchase, financial rating, ethics rating or certification. A score cannot override a failed check or replace human judgement.
Claims are checked in proportion to their significance
Routine partner, service, hiring and listing signals need source-context and freshness review. Claims that materially affect a commercial decision need confirmation from an appropriate independent source. Public tenders, regulatory notices and deadlines need authoritative information and human review before they are presented as actionable.
The level of review belongs to the individual signal, not automatically to the whole company. The customer-facing record should explain why the signal was surfaced, link to its source, show when it was last checked, distinguish source statements from independently corroborated facts, and identify unresolved questions.
We keep the detailed operational checks and system implementation private, but we do not hide the evidence supporting an individual result. Customers should be able to see the rationale and limitations without receiving the proprietary formula used to order the review queue.
We will not invent an “ethics score”
Business reliability and opportunity readiness are separate questions. A distinct business-evidence assessment is a proposed future enhancement, not a live score assigned to the cards. Where appropriate, it may evaluate legal identity consistency, operating and delivery evidence, specific licences/certifications, governance transparency and relevant official financial or compliance evidence.
Those dimensions must be evidence-linked, relevant to the opportunity and sensitive to company size and sector. A lack of public data means “not established”, not a conclusion about integrity. Website polish, company size, payment to Dharma Leads, political or personal characteristics, and unsupported allegations must not be used as proxies for integrity.
Rules that cannot be bought
- No pay-to-rank: payment must not raise a business in organic evidence-based results. Any future paid sponsorship must be clearly labelled and separated.
- Customer-specific matching: each customer's criteria are evaluated independently; one customer's fit score is not reused for another.
- No automatic outreach: discovery or a high score does not grant permission to contact anyone. Delivery and contact need separate approval and applicable legal, privacy and channel controls.
- Freshness and audit trail: retain what was checked, when it was checked, what changed and the human review status. Stale results must not silently remain current.
- No inflated counts: website pages, source candidates, qualified opportunities, introductions and eventual commercial outcomes are different metrics.
What the preview currently does—and does not do
The public Opportunities page currently contains 10 illustrative source candidates, zero qualified leads and zero live scores. It does not run a live scan, publish records from a live queue, contact businesses, submit forms, collect visitor information or take payments. The displayed source links are starting points for review, not assurances that an opportunity is available today.
Public pages can change, block crawlers, hide content behind scripts, or provide incomplete and inaccurate claims. Company name, industry and region can originate from discovery metadata and may need confirmation. India company-registry adapters and trusted-authority profiles are not yet configured for full independent business-identity verification; do not read a candidate listing as proof those checks have occurred.